Message from the CEO

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Today more than ever before, mobile services are all about the user experience.

In 2008, the number of global mobile phone subscribers surpassed 2.5 billion, and that number is continuing to grow. There are now four times more mobile phones sold than PCs each year.

The telecom industry understands that content is king ... but is just beginning to realize that the user experience is queen. Unfortunately, the complexity of delivering operator services to handsets via WAP and SIMs have often led to an unsatisfactory user experience. Discovering and accessing content and services often requires significant efforts on the part of the user: clicking through dozens of menus, validating steps. This is particularly frustrating on small mobile phone screens.

Worse, these difficulties in delivering operator services come at a time when established ISPs and media-industry heavyweights are trying to grab a share of the market, and have already established their presence on mobile handsets across the globe, from Japan to Latin America.

Abaxia's answer to mobile operators faced with this dilemma? On-device services - using handset software to make services easier to discover, access, promote and distribute.

The "widgets" and "gadgets" which are taking Web 2.0 by storm are an example of how complex web services can be easy to discover, access and use through on-device client software – and a paradigm which we feel is extremely well suited for mobile handsets, too.

Abaxia's idle screen activating solutions resolve the issue of how to put mobile services on the first screen of the user experience, where every user journey begins and ends.

With global mobile phone sales already approaching one billion units per year, Abaxia is uniquely positioned to capitalize on the arrival of services, content and advertisements onto all those idle screens.

Contact us to see how you, too, can be part of this revolution.

Cedric Mangaud
CEO