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Mobile Portal

Mobile Portal is a white label Active Idle Screen application embedded on the handset.
It provides users with a one-click access to value-added services and information, through the idle screen.

Mobile Portal focuses on offering branding facilities on the idle screen, instant & easy access to mobile services and a cross-platform consistent user experience.

Mobile Portal encourages discovery of services and increases ARPU

The mobile home page is a very strategic place: this is the first and the right place to interact with the subscriber, push new services and usages while increasing his experience.

Mobile portal

Mobile Portal participates actively to create Brand visibility and develop user access to services on phone desktop from handset devices. This will encourage the usage of data services and automatically increase the voice and data ARPU. In addition, online connection and services are enriching the user experience and increase the level of personalisation.

Mobile Portal help carriers to move their subscribers from a handset based user experience to an operator based experience. Thus the User Interface must be the realisation of the offer.

The application is compliant with most open OS platform (Symbian, Windows Phone, Android, Linux Mobile, Java…).

Benefits for the Mobile Operators

  • Creates shelf space for advertising and promotional content
  • Enables CPM, CPC and CPT revenues from the front page
  • Reports back usage statistics to help with operator marketing campaigns and optimize ROI

Benefits for OEMs

  • Provides a channel for increasing awareness and discoverability of own OEM services
  • Helps increase the appeal and value of OEM devices to operators
  • Can be white labeled by OEMs to promote own services and content

Benefits for Content Providers

  • Enables providers to easily extend their reach to mobile devices and promote content through the handset idle screen.
  • Delivers far richer user experience and more prominent access to content compared to WAP
  • Increases the channels and subscribers to which content is available
  • Offers a mobile-optimized ‘bite-sized’ view of content or services to the user, while acting as a teaser to the full service/content.

Benefits for the end-user

  • Fewer click access to key shortcuts and services
  • Better User Experience from the front screen
  • Dynamic display of main mobile events
  • Greater personalisation opportunities