Abaxia - Get the best spot

Abaxia

Mobile Portal

Mobile Portal is a Mobile-embedded client-customised User Interface that replaces the classical home page and brings users one-click access to value-added services and information, with a unique launching screen.

The mobile home page is a very strategic place: this is the first and the right place to interact with the subscriber, push new services and usages while increasing his experience.

Mobile Portal

Mobile Portal participates actively to create Brand visibility and develop user access to services on phone desktop from handset devices. This will encourage the usage of data services and automatically increase the voice and data ARPU. In addition, some Widgets are enriching the user experience and increase the level of personalisation.

Mobile Portal help carriers to move their subscribers from a handset based user experience to an operator based experience. Thus the User Interface must be the realisation of the offer. The application is compliant with most open OS platform (Symbian, Windows Mobile, Palm OS, Linux, Java) and will be ported very soon to proprietary operating systems. As an aggregator, Mobile Portal is able to grab information from any type of server and interact with them through standard interfaces: OMA DL, OMA DM, XML,…

In order to ease and speed up the development of new UI, ABAXIA has created a Software Development Toolkit (SDK). Through a PC software, locally or remotely, administrators can design and build their UI, and test them on the PC. Object oriented, this SDK has been designed to allow the development of new features and their integration in the product.

Benefits for the Mobile Operator

  • ARPU Increase
  • Drives traffic to Operator portal
  • Reinforcement of data services branding
  • Operator retention trhough cross platform UI
  • Introduction of new data services (ticker)
  • Innovation and technology leadership

Benefits for the end-user

  • Fewer click access to data services
  • Dynamic display of main mobile events
  • Easy access for device functionalities (call log, messaging, calendar)
  • Greater personalisation opportunities (Wap links, Application links)