Mobile phones have become everyday accessories in anyone’s life. They have turned into links to multimedia and data services. However, accessing these services requires data input from mobile keyboards, which is limited and not really comfortable.
Mobile Tag was developed in partnership with Wiziway to simplify data input and to create an easy access to external content (paper, TV, outdoor ad, catalogue…).
Mobile Tag is an embedded application that can read tags and decipher them. When end-users take pictures of tags, they can be automatically redirected to specific services.
Mobile Tag main functionalities:
- Direct wap link/ http link
- Applications/ ringtones/ logos/ games download
- SMS sending
- Vcard download
- Geolocalisation services
- Payment activation
- Information display
Mobile Tag includes a client application and a server application. The client application has been developed by Abaxia for camera-phones (Symbian/ Smartphone/ Java 2.0/ Palm OS/ Doja 2.5). Application download is available at www.mobiletag.com.
Benefits for the Mobile Operator
- ARPU Increase
- Drives traffic to Operator portal
- Reinforcement of data services branding
- Operator retention trhough cross platform UI
- Introduction of new data services (ticker)
- Innovation and technology leadership
Benefits for the end-user
- Fewer click access to data services
- Dynamic display of main mobile events
- Easy access for device functionalities (call log, messaging, calendar)
- Greater personalisation opportunities (Wap links, Application links)
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